Personalize your pitch
You’ve written a winning query letter with “the hook, the book, and the cook.” Then, you’ve researched agents who are looking for your type of novel. Don’t worry if you haven’t done this yet; I’ll show you how to find the right agents in a future post.
The final step in writing your query letter is to personalize it with a line or two that speaks directly to the agent. Here are a few ways to personalize the opening of your query:
Mention how you found the agent. E.g., “I learned about you and your agency on agentquery.com and researched your recent deals on Publishers Marketplace.”
Reference how you learned that the agent represents your genre. E.g. “I understand from your website you are interested in upmarket commercial women’s fiction.”
Gush about how impressed you are with a novel the agent represents. But only if it’s similar to yours. E.g., “Since you represent Jane Coltron’s Leave Her to Heaven, one of my favorite novels, I thought you would be the perfect agent to represent my historical romance, Love’s Last Goodbye.”
If you were referred by a friend or fellow writer – definitely open with this. Just be sure you mention the writer, preferably someone the writer represents. And be certain your writer friend is cool with you approaching his agent.
If you pitched the agent at a conference – of course start with this. Remind her of the name of the conference. At the end of the letter, when you mention your enclosure(s), remind her that these were materials she requested.
Okay, it’s is a little ego stroking, but what agent doesn’t like the strokes. Sure beats receiving a letter that starts with “Dear Agent” and looks like it was photocopied and sent off to the first thirty agents listed in a phone book.
By opening with something specific about the agent, you’re showing that agent four things:
1) You’re a professional who does his homework.
2) You know what genres the agent represents and/or is currently looking for.
3) You have targeted the agent specifically as one you’d like to represent you.
4) You are someone who cares about the writer/agent relationship and not an egocentric writer only concern with yourself.
At the end of your letter, after the bio, list anything you have enclosed or attached. Follow the agent’s submission guidelines to the letter and do not include more or less then requested unless you have met the agent personally and she asked you to send additional pages or synopsis. Submission guidelines are generally found on the agency’s website. Don’t try to impress the agent with your creativity by varying from the agent’s guidelines. This only tells the agent you’re a writer who is not going to pay attention and can’t follow direction. Always remember, in addition to good writers, agents want to work with professionals.
End your query with a line thanking the agent for considering your work. E.g., “Thank you for your consideration of Susan’s Strange Summer.”
Learn from those who have succeeded. The www.GuidetoLiteraryAgents.com shows you more than forty successful query letters and comments by agents on why they worked. Check it out at: http://www.guidetoliteraryagents.com/blog/CategoryView,category,Successful%20Queries.aspx